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AP Govt Issues Direct Selling Guidelines



The Andhra pradesh Government has come out with guidelines regulating the business of direct selling industry.With this order issued recently, Andhrapradesh now joins Telangana,Chhattisgarh and Sikkim in coming out with such guidelines.

The Andhrapradesh Consumer and food & civil supplies Department in a G.O No.21 on 8th Dec 2017 issued Direct selling guidelines.

The 'Andhrapradesh Direct Selling Guidelines Order 2017,’ adopts the Central Guidelines and provides clarity for Direct Selling industry.Apart from incorporating a strong consumer protection mechanism, the guidelines have provisions for appeal and revision to be monitored by designated authorities.

The Central Government's Department of Consumer Affairs had notified the Direct Selling Guidelines in 2016, to serve as a model framework on guiding principles for state governments to consider regulating Direct Selling and Multi-Level-Marketing.It has advised the State governments to adopt the Guidelines to strengthen existing regulatory mechanism on Direct Selling and Multi-Level-Marketing, for preventing frauds and protecting the legitimate rights and interests of consumers.

These Guidelines lay foundation for consumer protection and safety, a prime concern for the Direct Selling Industry.
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