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Amway India plans to expand online sales




Direct selling firm Amway India is strengthening digital infrastructure with an eye to cash in on the fast growing e-commerce in the country for which it plans to spend up to USD 5 million in the next three to five years, according to a top company official.

The firm, which introduced its new 'Nutrilite Traditional Herbs Range' in India in January this year, is also targeting the herbal nutraceutical supplements range to become a Rs 500-crore brand in the next three to five years.

"In the last ten years, Amway has invested close to about USD 10 million on our own website. We have also developed our own mobile app and again in the next three to five years, we will further invest another USD 3-5 million," Amway India CEO Anshu Budhraja

In 2017, Amway India's total sales were at Rs 1,785 crore. It is targeting to cross Rs 2,000 crore mark this year. The company is completing 20 years of operations in India this year.

When asked if Amway would also look to sell through other online market places like Amazon and Flipkart, he said, "We would prefer to have our own. It is not only about transactions."

Amway India offers product experience to its distributors and consumers through its own digital infrastructure which is otherwise difficult on other party platforms, he added.

Commenting on the herbal nutraceutical supplements range, Budhraja said, "It is already a Rs 100-crore brand. With this ra ..

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