Amway plans to invest 170 cr in India

Direct selling FMCG firm Amway India plans to invest Rs 170 crore in the next 2-3 years in the country to boost research and development (R&D), manufacturing automation and innovation.

The company also plans to strengthen its nutrition portfolio, which accounts for over 60 per cent of its revenue, by exploring adjacent and expanded spaces around the nutrition segment.Amway has earmarked an investment of Rs 170 crore for the next 2-3 years in India.

Budhraja said that moving forward in 2021, Amway’s growth will be fuelled by key levers that include increasing awareness around nutrition and immunity, accelerated digital adoption and a robust supply chain with seamless last-mile delivery.“The year 2021 will witness a strong pipeline of innovative product launches including an advanced version of the foundation range of supplements, newer formats of products that are more engaging and appealing to youth and much more.

“We will further strengthen the segment with a huge focus on the herbal category, while also developing affordable herbal nutrition supplementation,” he added.Amway India’s nutrition portfolio registered a double-digit growth contributing over 61 per cent to the company’s business revenue in 2020. Out of the total 140 products in India, Amway has about 42 products in the nutrition portfolio.
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