Dyson enters Indian Market

Global technology company Dyson is entering the Indian market with its range of high performance vacuum cleaners, air purifiers and a supersonic hair dryer. Jake Dyson, chief engineer and member of the Dyson board, said the company will invest £150 million in India over the next five years to own the consumer experience from end to end

The company, which launched its products in the Indian market, will set up 20 stores across Delhi-NCR, Mumbai and Bengaluru.

“India is a very important market for us and we see a lot of potential here. We expect it to be one of our top markets in the next few years,” Dyson Chief Engineer and member of Dyson Board, Jake Dyson told media.

Dyson, which operates in over 80 countries, counts markets like the US, the UK and China among its largest.

“In India, we will invest GBP 150 million in the next five years. This will be directed towards retail expansion and other activities,” Dyson said.Help a 3 yr old baby girl to fight cancer.KETTO Hair Loss Problem? Try 10 Days’ Hair Oil. Best Results !’10 Days’ Hair Oil Recommended By Colombia.

Dyson's focus is to keep consumers at the core of its business - it's building direct-to-home business. Consumers can even request for home demos before buying a product. The company has launched its first store in Delhi NCR today and will also sell its products through the Dyson India website and Amazon India.

The company may also explore setting up R&D unit in India, he added. On marketing, Dyson said the brand would focus on the digital medium.
Posted On: Feb 25, 2018

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