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Nestle India launches D2C Market Mynestle !!!



MCG major Nestle India launched its own Direct-to-Consumer (D2C) platform, foraying into the fast-growing online channel. The company would launch its D2C platform MyNestle in Delhi-NCR and will expand to other parts of the country, said Nestle India Chairman and Managing Director Suresh Narayanan.

MCG major Nestle India launched its own Direct-to-Consumer (D2C) platform, foraying into the fast-growing online channel. The company would launch its D2C platform MyNestle in Delhi-NCR and will expand to other parts of the country, said Nestle India Chairman and Managing Director Suresh Narayanan in the earnings statement of the company.

The business intends to provide curated product bundles, custom presents, discounts, and subscriptions. On the platform, customers may test out gourmet meals and receive free nutrition advice. MyNestlé will debut in Delhi NCR first before moving on to other regions of the nation.

The D2C platform “MyNestle” will be introduced in the Delhi-NCR market before being extended to other regions, according to a statement made by Nestle India Chairman and Managing Director Suresh Narayanan in connection with the company’s quarterly results.
Posted On: Oct 22, 2022

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