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Sharp Launches New Made in India Water Purifier

SHARP, a wholly-owned Indian subsidiary of SHARP Corporation, Japan, known worldwide for its unique technology products and solutions, launched its newly designed water purifier WJ-R515V-H for the Indian market. The new smart and intelligent water pu.....

ED attaches Amway India's assets !!!

The Enforcement Directorate (ED) said it has attached assets worth Rs 757.77 crore belonging to Amway India Enterprises Pvt Ltd, which is accused of running a "multi-level marketing (MLM) scam".

The attached properties include land and fa.....

New rules to bring clarity !!!

The government's move to notify new rules for the direct selling industry would bring more clarity and provide legitimacy, direct selling companies said on Tuesday.

The move will also help attract more foreign direct investment (FDI) and t.....

Amway looks to boost exports of herbal, Ayurvedic ....

Direct selling company Amway is looking to enhance exports of herbal and Ayurveda-based products from India to South East Asian nations, according to company global CEO Milind Pant. The company is also working to develop new products and innovate in.....

Direct Selling Today Magazines organize awards to ....


Indian direct selling is become one of the key industry for providing employment and industry developments in india. Direct selling companies launches different products and services.Direct Selling Today Magazine organized its 2nd Direct Selli.....

Amway announces Amitabh as brand ambassdor

The Amway India on Thursday announced the appointment of Bollywood megastar Amitabh Bachchan as its brand ambassador.

As part of the momentous association, the veteran actor will endorse the brand Amway and the Nutrilite range of products,.....

Korea co .Atomy to set up India manufacturing

Atomy India, the domestic arm of the South Korean direct selling company Atomy Corp which sells personal care and health-centric products, will set up a manufacturing base in India by 2025, the company announced on Tuesday.

The maker of pe.....

IDSA elects New Chairman !!!

IDSA (Indian Direct Selling Association) elects new chairman and vice chairman. Rajat Banerji has taken over the role of new Chairman of Indian Direct Selling Association(IDSA), an apex Direct Selling Industry body in the country. Earlier, he hold.....

Amway India introduces Nutrilite Vitamin D Plus !!....

Amway India, leading direct selling company, strengthened its presence in the Food for Special Dietary Usage space (FSDU) with the launch of Nutrilite Vitamin D Plus1. Nutrilite Vitamin D Plus1 is targeted for individuals with weakened bones when ta.....

Telangana to extend support to direct selling comp....

The Telangana government is ready to extend all help and support to direct marketing companies to setup manufacturing in the State, said Jayesh Ranjan, Principal Secretary Industries & Commerce (I&C) and Information Technology (IT). He was speaking a.....

Amway India makes Mirabai Chanu as brand ambassado....

Direct selling FMCG firm Amway India on Tuesday announced that it has appointed Olympian Saikhom Mirabai Chanu as the brand ambassador for Amway and its Nutrilite range of products.

Chanu will spearhead the company’s campaigns focused on .....

Govt’s draft norms for direct selling firms

The Consumer Affairs Ministry of the Union government has come out with draft rules for direct selling companies such as Amway, Tupperware, Avon,IMC,Oriflame, which require mandatory registration. The rules also propose mechanisms to safeguard the di.....

Tupperware enters glass category ! launches steel ....

Tupperware India, a global premium homeware brand based in Orlando, US, has announced its foray into the glass category. The brand also strengthened its steel portfolio with the launch of steel containers for the first time in India.

The c.....

Amway plans to invest 170 cr in India

Direct selling FMCG firm Amway India plans to invest Rs 170 crore in the next 2-3 years in the country to boost research and development (R&D), manufacturing automation and innovation.

The company also plans to strengthen its nutrition por.....

Direct selling is a successful retail model !!!


Direct selling is customised and personalised distribution channel offered by direct marketing have largely remained resilient to recent economic fluctuations. The key feature of a direct sales company lies in its face-to-face marketing and sal.....