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Telangana to extend support to direct selling comp....

The Telangana government is ready to extend all help and support to direct marketing companies to setup manufacturing in the State, said Jayesh Ranjan, Principal Secretary Industries & Commerce (I&C) and Information Technology (IT). He was speaking a.....

Amway India makes Mirabai Chanu as brand ambassado....

Direct selling FMCG firm Amway India on Tuesday announced that it has appointed Olympian Saikhom Mirabai Chanu as the brand ambassador for Amway and its Nutrilite range of products.

Chanu will spearhead the company’s campaigns focused on .....

Govt’s draft norms for direct selling firms

The Consumer Affairs Ministry of the Union government has come out with draft rules for direct selling companies such as Amway, Tupperware, Avon,IMC,Oriflame, which require mandatory registration. The rules also propose mechanisms to safeguard the di.....

Tupperware enters glass category ! launches steel ....

Tupperware India, a global premium homeware brand based in Orlando, US, has announced its foray into the glass category. The brand also strengthened its steel portfolio with the launch of steel containers for the first time in India.

The c.....

Amway plans to invest 170 cr in India

Direct selling FMCG firm Amway India plans to invest Rs 170 crore in the next 2-3 years in the country to boost research and development (R&D), manufacturing automation and innovation.

The company also plans to strengthen its nutrition por.....

Direct selling is a successful retail model !!!


Direct selling is customised and personalised distribution channel offered by direct marketing have largely remained resilient to recent economic fluctuations. The key feature of a direct sales company lies in its face-to-face marketing and sal.....

Amway bet big on Ayurveda!!!

Amway India has launched chyawanprash under its flagship brand Nutrilite. It is a concentrated blend of nutrient-rich 32 herbs authenticated by DNA fingerprinting made with 16 certified organic ingredients, and with no preservatives.

Inspi.....

Tupperware launches new store in Hyderabad

Tupperware, a global premium homeware and direct selling brand headquartered out of Orlando, US, is celebrating its silver jubilee in India this year.

Tupperware entered the retail market in August 2019 and has expanded its presence across.....

The Oswal Group diversifies into direct selling in....

The Oswal Group has announced its diversification into the Direct Selling Industry with the launch of brand WeSafe India. Spearheading this new initiative is, Ms Rakhi Oswal, Director WeSafe India Lifestyle Pvt. Ltd. (Oswal Group). Speaking about thi.....

Direct selling brands and Indian Consumers

How Direct Selling Brands Are Helping Indians Achieve Their Entrepreneurship Goals

The 1990s unlocked a hidden energy in India: now entrepreneurship is the ultimate dream that unites numberless individuals across this vast and diverse subc.....

Amway Launches Fruits and Vegetables wash

MCG direct selling firm Amway India announced the launch of its latest innovation in-home care category with Amway HomeTM Fruit & Veggie Wash.

Building on its expertise in home- care solutions and in its endeavour to cater to the growing n.....

Direct Selling Industry to touch 64,500 Cr By 2025....

The Direct Selling industry in India, which currently ranks No. 15, globally, is expected to grow at a Compounded Annual Growth Rate (CAGR) of about 4.8 percent to reach Rs 15,930 crore by 2021. This proves that the Direct Selling Industry is flouris.....

Amway India eyes 100 crore revenue

Amway India said its traditional herb nutrition category would clock sales of ?100 crore this year due to rising demand of nutraceutical products in the country.

There is a rising inclination towards holistic nutrition and wellness solutio.....

Supporting Women entrepreneurship through Direct S....

Direct selling, which is one of the oldest and most traditional forms of selling provides women with a chance to become an entrepreneur, have financial security and self-confidence.

India faces several challenges with respect to providing .....

Amway launches new Attitude Colors range products!....

The Amway India has launched a new range of ‘Attitude Colors’ under its color cosmetics portfolio which comprises five striking new shades each of matte and crème lipsticks along with six radiant hues of nail enamels.

The range also featur.....